If you need a quick refresher, take a look. If you’re a regular reader of this site, you may recall a recent article where we discussed the significance of inbound marketing. She wants to indulge herself by spending time at the spa but may not have the financial means for it when compared to target customers 2. They want the luxury of a day at the spa when they can escape from reality, but can’t spend a lot of money on those indulgences.ĭ) Elderly woman in their 70s with grandchildren who is retired and living off savings or pension income from the work she did throughout her career. They are financially stable but may not be able to spend a lot of money on their spa experience.Ĭ) College Student in their early 20s who is living off campus and trying to save up for school tuition or other expenses by working part-time jobs. This target customer is financially secure but still wants a spa experience that is both relaxing and luxurious.ī) Working Mom in their 40s who is a full-time working mom, often on the go with kids, but wanting to take care of themselves by indulging at the spa for an hour or two every week. They love to read fiction novels, shop at Anthropologie, and spend time with friends for drinks or dinner on the weekends. Here are some examples of buyer personas:Ī) Professional Women in their 30s who work full-time and have children. Otherwise, you may be targeting the wrong people. Download the template here and put some good thought into filling it out. Will you be catering to a younger demographic or an older one? What are the occupations of your potential customers? Are they financially secure? All these questions will help you identify the buyer persona for your business. Take some time to really consider who your target demographic is before you start advertising or producing content. This detail demographic is often referred to as a buyer persona. Medical spa marketing needs to be focused.Įstablish a detailed demographic for your target customer and start advertising toward them. But if you’re casting your net too wide (or too narrow), you’re going to spend money on digital marketing campaigns that won’t necessarily generate into leads. In truth, your advertising efforts may be pretty solid already. It saves you money and helps you better target your advertising. Finding your audience is absolutely necessary and should be one of the first steps when creating your spa marketing plan. Many spa businesses are so eager to launch their marketing campaigns that they forget the most important step, identifying their core audience.
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