![]() ![]() Lasso Integrates With The Trade Desk to Make Premium Healthcare Audiences More Accessible Marketing Technology News: Studio Metaverse Launches Company to Capitalize on Popularity of Blockchain Technologies “It’s exciting to have Lasso come on board to reinforce its commitment to the open internet, as we work together to preserve the value exchange of relevant advertising.” “The architecture for Unified ID 2.0 is a flexible identity framework intended for industry-wide collaboration that is open-source,” said Jay Goebel, GM, Data Partnerships, The Trade Desk. ![]() The company’s unique approach ensures that all targeted audiences maintain maximum scale, audience quality, and reach. Lasso detects and processes new tokens and audiences daily, automatically refreshing user identifiers in activation platforms, while consistently upholding user privacy and anonymity in auction bids. Unified ID 2.0 is a new, device-agnostic digital identifier based on emails, allowing brands to directly target their audiences in all environments. In anticipation of the upcoming deprecation of third-party cookies at the end of 2023, Lasso developed a framework in-house to accommodate Unified ID 2.0 and improve how marketers identify healthcare providers and consumers on the open internet. Lasso, the world’s first and only omnichannel platform for healthcare marketing and analytics, announced their partnership with The Trade Desk to adopt the industry-leading Unified ID 2.0 identity framework that aims to maximize one-to-one targeted reach across all programmatic activation channels, while still prioritizing user consent and privacy. Lasso implements Unified ID 2.0 to deliver on the promise of user privacy and scale for healthcare campaigns in a post-cookie world. ![]()
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